Service Marketing Group Assignment
\nThis is a team project. Select a service organisation of your choice and apply your theoretical learning of
\nservice marketing.
\n1- Analyse the customer satisfaction with regards to service quality components for a particular
\nservice(s) offering of your industry\/organization\u201d. The five service quality dimensions learned
\nare tangibility, reliability, responsiveness, assurance, and empathy. Apply and relate the five
\ncomponents to your selected organisation. Your analysis of service components should be 2 pages
\n2- You shall design and develop a new service offering for your selected organisation. Use tools and
\nframeworks from the course to assist your development efforts. Discuss in detail your new
\nservice offering and discuss its STP (segmentation, targeting, positioning), its USP and
\nadvantages to users. You should also discuss the 7Ps of service marketing for the new offering,
\nthe physical evidence and service scape to be applied, the demand creation strategy for the new
\nservice offering, pricing strategy and the distribution channel structure and how technology can
\nbe helpful in marketing and distribution on the new service offering.
\n3- The team presentation will be done in the last two weeks . The presentation should be divided up
\nso that each team member presents a part of the final project. The team member should appear as
\nhe\/she would in giving a presentation in-person to a group of investors or senior management.
\n4- Instructions on report submission: The following elements as discussed in point #2 should be
\nincluded in the report:
\ni. Introduction of the selected company
\nii. Milestones and accomplishments of company\u2019s existing service
\niii. Description of the new service offering (also discuss the 7Ps of service
\nmarketing, its USP and advantages to users)
\niv. Servicescape\/physical evidence of selected service provider
\nv. Segmentation and Target market and Service Positioning
\nvi. Demand creation strategy for new offering
\nvii. Description of employee\/customer service team roles in new service
\noffering
\nviii. Recommended pricing with rationale for new offering
\nix. Recommended promotional and advertising strategy for new offering
\nincluding social media
\nx. How technology can be helpful in marketing and distribution of the new
\nservice offering
\nReport Assignment
\nYour report should be 12-14 pages with 12-point font, Times New Roman font, and single space pages.
\nAnnexures can be added as additional but not included in the page total.
\nThe reports shall be submitted on the 13th week and presentation shall be delivered on the 13
\nth and 14th
\nweek.
\nPowerPoint Presentation: 8 – 10 slides. Calibri Font with headings =36 font size and sub- headings= 32
\nfont size. Bullet points to be used with 24 font size. Use creativity in your presentations.<\/p>\n","protected":false},"excerpt":{"rendered":"
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