{"id":83880,"date":"2019-01-31T10:52:08","date_gmt":"2019-01-31T10:52:08","guid":{"rendered":"https:\/\/www.essaybishops.com\/dissertations\/summaries-of-strengths-and-weaknesses-of-vnpt-marketing-essay\/"},"modified":"2019-01-31T10:52:08","modified_gmt":"2019-01-31T10:52:08","slug":"summaries-of-strengths-and-weaknesses-of-vnpt-marketing-essay","status":"publish","type":"post","link":"https:\/\/www.homeworkacetutors.com\/assessments\/summaries-of-strengths-and-weaknesses-of-vnpt-marketing-essay\/","title":{"rendered":"Summaries Of Strengths And Weaknesses Of VNPT Marketing Essay"},"content":{"rendered":"
\n

Over 60-year history, the development of VNPT has always been attached to the development of the posts and telecommunications sector of Vietnam. VNPT\u2019s core business is providing backbone telecommunication services, telecommunication \u2013 information technology services, communication services. The group was the first posts and telecommunications service provider of Vietnam, having laid the foundation for the development of the country\u2019s posts and\u00a0telecommunications industry. The group has also played a significant role in turning Vietnam into one of the ten countries that enjoy the fastest growth rate in the field of post and telecommunications in the world.<\/p>\n

VNPT has more than 90,000 employees, advanced telecommunications infrastructure, a network covering all of 63 provinces and cities in the country. With a long time experience in supplying posts and telecommunications services, VNPT offers to customers a wide range of products and services. In term of telecommunications, VNPT provides many products and services, such as fixed-phone, mobile phone, data transmission, Internet and various value added services over a unified and modern infrastructure. Currently, VNPT is proud to be home of more than 40 million mobile phone subscribers, 10 million fixed phone subscribers and about 1.5 million Internet ADSL subscribers. Those statistics reflect the leading position of VNPT in the telecommunications market of Vietnam.<\/p>\n

VNPT has won the hearts of Vietnamese and foreign customers through famous, professional brands such as the mobile service of MobiFone and Vinaphone, Internet ADSL Mega VNN service, traditional fixed phone services, International Direct Dial (IDD) service, Voice over Internet Protocol (VoIP) phone services 171, 1717 and 1719, Vinasat services, leased lines, Virtual Private Network (MegaWAN), Next Generation Network (NGN) \u2013 based services, value added services and postal services. VNPT invested on the first satellite of Vietnam called VINASAT-1. VINASAT-1 help bring telecom, internet and television services to remote, mountainous areas and islands. The first telecommunication satellite went into use has contributed to perfect national information infrastructure, creating conditions for other enterprises to develop services of telecom, radio-broadcasting, telecast.<\/p>\n

In 2009, VNPT completed on 100% plan, attainted revenue is VND 78,000 billion increase of 30% over 2008; contribute to the national budget VND 8,100 billion. This contribution helps to control the downturn and promote the recover of the national economy. In the end of this year, VNPT granted Hero Labor Award by Vietnamese government for the special achievements in the period of 1998-2008, great contributions to national defense and building socialism.<\/p>\n

Being an enterprise involved in many ups and downs of the country, VNPT has always been aware of its supreme mission: Growth for the advancement of the community. The slogan \u201cReal life\u201d is VNPT\u2019s commitment to bringing good values to the lives of Vietnamese consumers and Vietnamese people.<\/p>\n

4.1.2. Company Mission, Vision and Values<\/h2>\n

Vision: VNPT has always been the number 1 group in Vietnam in terms of Post & Telecommunication development. It is fully capable to expand to oversea market and to complete units\u2019 major telecom giants.<\/p>\n

Mission: VNPT always tries its best in efficiently applying advanced post, telecommunication & IT technologies, in order to bring premium values to the life of consumers & Vietnamese people.<\/p>\n

Core value:<\/h2>\n

Vietnamese-characterized value: VNPT has been part of the country\u2019s history for the past 60 years. As the key player, VNPT has managed to fulfill its task in doing business and public obligation at the same time.<\/p>\n

Connection-characterized value: Thanks to the applications of advanced telecommunications technologies, VNPT closes the distance between people, in spite of space and time, enabling them to share Happiness \u2013 Success \u2013 Knowledge as well as the most valuable memories in life.<\/p>\n

Humanity value: VNPT is committed to rendering the best services to customers, helping improve the spiritual & material life of employees, generating benefits for partners, and contributing to community interest. That is to say \u201cFor people, toward people and along people\u201d.<\/p>\n

4.2. Analyzing Current situation of VNPT<\/h2>\n

4.2.1. Organizational structure<\/h2>\n

In the Decision No.995\/QD-TTg, VNPT business two main sectors including service an telecom product, information technology, service and media product. Besides, VNPT works in other sectors such as survey, consultancy, design, building, installing, repairing telecom projects, information and media technology; producing, business import- export, providing material, equipment telecom, information and media technology, etc.<\/p>\n

Involving in multi-businesses of which posts, IT and Telecommunications are major fields, VNPT has a huge and complicated organizational structure as the figure 4.1.<\/p>\n

Figure 4.1: VNPT\u2019s organization structure<\/p>\n

VNPT\u2019s organization structure includes many executive bodies to manage and advise its various subsidiaries as well as many joint ventures.<\/p>\n

Advisory and authorized executive bodies include: VNPT\u2019s office, VNPT\u2019s Representative office; Department of Telecoms; Department of Sales and Marketing; Department of investment and development; Department of Planning; Department of International cooperation; Training and Human Resource Department; Financial & Accounting Department; Science, Technology and Industry Department; Emulation and Tradition Department; Organizational development and personnel department; Internal auditing department; Information and public relations Centre and many project management units.<\/p>\n

VNPT subsidiaries include 60 metropolitan\/provincial Telecom companies; VTN-Vietnam Telecoms national; VTI \u2013 Vietnam Telecoms International; ; VDC \u2013 Vietnam Data communication; VASC \u2013 Vietnam software and media; PTF \u2013 P&T Finance company; FOCAL \u2013 Fiber optic cable and accessories limited;<\/p>\n

Subsidiaries which VNPT owns over 50% charter capital are VNP (Vinaphone) \u2013 Vietnam Telecom service company, VMS (Mobifone) \u2013 Vietnam Mobile service company, P&T consulting companies, PTF \u2013 P&T Finance company.<\/p>\n

Joint stock companies that VNPT owns less than 50% charter capital include P&T material Supply JSC \u2013 POSTMASCO, Post and Telecommunication Equipment Factory JSC \u2013 POSTELF, Post and Telecommunication Trading JSC \u2013 COKYVINA, Telecom project construction development JSC \u2013 TELCOM, P&T Construction Material JSC \u2013 PCM, Post Project Development Joint stock Company \u2013 POST and others JSC involved in Post and Telecommunications business.<\/p>\n

Joint-venture companies include: Sacom \u2013 Cables and Telecom Material corp., Kasati \u2013 Telecom, informatics, electronic joint stock company, CT-IN \u2013 Joint Stock Company for Telecom and Informatics, PTIC \u2013 P&T investment and construction joint stock corp., Vietnam yellow pages corp., VinaDeasung joint venture, VKX, Focal, Vina-GSC, Vineco joint venture, limited liability company of telecom system, limited liability company of telecommunication equipment production Teleq.<\/p>\n

VNPT\u2019s non-productive members are: PTIT \u2013 Posts and Telecommunications Institute of technology; PTTC \u2013 Posts and Telecommunications Training Center; RIPT \u2013 Research Institute of Post and Telecommunications; ERIPT \u2013 Economic Research Institute of P&T CDIT \u2013 Center for development of Information Technology; High school of P&T and IT; VNPT\u2019s hospitals.<\/p>\n

In 2006, VNPT Corporation has to change to the VNPT Group under Decision 06\/2006\/QD-TTg signed by the Prime Minister. It needs to restructure the Vietnam Posts and Telecommunications Corporation and turn into a strong economic group of Vietnam. Preparation process to set up Group is carried out by VNPT from some years ago, started by separating post, telecom in the local level with the aim of clarifying between public serving and producing, wiping out support mechanism of telecom for post, making conditions for telecom developing stronger, improving labor, step by step reducing service\u2019s cost and strengthening competitive capacity, as well as letting post be independent in business. As a result, after being separated, both post and telecom are still developed quickly, revenue is increased. Firstly, post and telecom can account business separately in each of sectors, ensure business more effective.<\/p>\n

Recently, in June 2010 Prime Minister has allowed VNPT to restructure as State owned one-member limited company. This is a consequence of the Business Law that goes into effect on July 1 2010, state enterprises that have not yet been equitized must become state-owned one-member limited liability Company. This restructuring will not impact much to VNPT\u2019s current business activities as well as its resources.<\/p>\n

Despite being a large economic group of government, VNPT has to complete both business and ensure to serve for public benefit because these two activities are not separated yet. Beside business activity, VNPT has to serve political duty, national defense, anti- natural disaster, in particular, at the moment, VNPT is making its effort to separate post and telecommunication, because this organization existed over 60 years. In the other hand, this separating has psychological influence on the staffs. VNPT is under both objective pressure and subjective pressure of the big enterprise as well as followed strictly policies of government about price, policy with labors in the process of movement. Although VNPT is considers as competitive enterprise in domestic telecom market, the current organizational structure is still bulky, not active in business, characterizes budget subsidies because of many agent administration levels, from giving ideal of the low staffs to giving approval, business chance of the enterprise is lower than ones of other enterprises. Therefore, VNPT has to find out organization model and learn experience in order to ensure good movement, un-rapidly time and clear route requirement.<\/p>\n

4.2.2. Human resource management<\/h2>\n

VNPT \u2013 a big company which operates in P&T market for many years has the good trained engineers of Vietnam on ITC sector, the high skill technical staffs with more than ninety thousands of the staffs. Because of being inherited human resource from Vietnam Post-Office in over 60 years ago and mechanism of subsidies, monopoly sector, all of human resources in telecommunication sectors are belonged to VNPT. To prepare for competitive and integration period, VNPT standardized management work, educating human resource by many ways to improve quality, professional skill and skill level for the staffs. VNPT supported fee for the staffs to have opportunities to improve their qualification.<\/p>\n

However, starting comparative and integration period, VNPT only paid attention to educating human resource, VNPT has not a effective compensation policy; so that the high skill staffs in telecommunication sector has gone away, even though the professionals who are higher educated by VNPT are willing to move to another enterprise. This is indispensable result in the period of competitive; as a usual, the concern of society about competitive market is market share, revenue of selling products, business strategy, etc. However, competitive market has directly influence on human resource because competitive market makes a labor market which is suitable with value law. In the period when many new enterprises joining in telecommunication factor need high skill human resource, so they are willing to give high cost to attract talented human labors. Besides new enterprises, companies, foreign representative offices want to use human resource on the spot to reduce cost. However, VNPT still follows salary payment of government, is not allowed to be active in good- treatment policy, so grey matter flows from the low cost place to the high cost place.<\/p>\n

In addition, VNPT was born from state-own enterprise working in center planned environment in many years. The movement from before serving target to business target in large scale looses many times and meets many difficulties. The staffs of the budget subsidized period are large and they do not get acquainted with competitive business, not high productivity, re-structure organizing is still slow because of sentimental policy.<\/p>\n

In a competitive environment as recent years, VNPT is well aware of the decisive role of the human resources. VNPT has some beginning effort to focus on recruiting most talented and loyal staffs. Moreover, VNPT never stops recruiting young, motivated people with high quality. In VNPT, the Board of Management always give first priority to building excellent work environment where employees are able to contribute, to face challenges and to uphold all their potentials in order to have a sustainable and wonderful careers.<\/p>\n

However, at the moment, the current situation of human resource of VNPT has two opposite situations:<\/p>\n

The first: not only lack of high qualified human resource but also flowing grey matter into new telecommunication enterprises and foreign enterprises.<\/p>\n

The second: being abundant low skill human resource, the former labors who are not active and unsuitable with high competitive working mechanism. Because of the slowness of restructuring human organization as new tendency, low working productivity leads to reduce competitive capacity.<\/p>\n

4.2.3. Production<\/h2>\n

Like other mobile phone networks in Vietnam, VNPT have cooperated with content providers to provide a wide rage of value-added services, such as: Short Message, Email, Address Book, Work Calendar (one day, daily, weekly, monthly, annually), Picture Gallery, Over the air (GPRS, WAP, MMS, Email) and Miss call alert. It has successfully offered its own products in package with these value-added services which bring a lot of convenience and comforts to customers.<\/p>\n

Under 2 brand name Vinaphone and Mobifone, VNPT provide to customers various product packages (See the list of Product of Vinaphone and Mobifone in Appendix A \u2013 List of Products & Tariff).<\/p>\n

Based on market researches, VNPT provide products and services depend on customer segmentations:<\/p>\n

Group of business customers<\/h2>\n

Mobifone has available answer for this group by cost packages for the businessmen: M-Business, MobiGold.<\/p>\n

MobiGold with its slogan: \u201cfor the satisfactory destination goals\u201d helps the businessmen (it seems to be for the individual businessmen) who are busy but can still feel assure and be free to enjoy their lives. With the convenient price, the collecting award marks programs, happy birthday present, etc make this package more attractive.<\/p>\n

Ridiculously, Mobigold can be seen as a child and M-Business can be seen as a parent, because M-Business includes the customers of MobiGold. In particular, M-Business presented for the collective businessmen customers. Slogan of M-Business is very clear \u201call company has benefit together\u201d. This package is very suitable with the customers who are the enterprise\/ social organizations or the customers who have from 5 subscribers using under-paid mobile information service (MobiGold, Fast Connect) of MobiFone. An enterprise concerning with saving benefit can not ignore this M-business package.<\/p>\n

Vinaphone does not forget the business objects with the significant packages such as: under-paid Vinaphone, IDD 1714 (for international calling customers) with the list over 25 countries, etc. Under-paid mobile package of Vinaphone seems to be as pioneer package from the first appearing day of mobile network in Vietnam. Over 10 years of development, at the moment, Vinaphone\u2019s package is more perfect, brings many more benefits for the customers.<\/p>\n

Group of the young customers (pupils, students, teenagers)<\/h2>\n

Maybe, because of characteristics of the age, the customers who are pupils, students like sending message. Most of these customers believe that sending message can express much more than calling.<\/p>\n

With such characteristics, immediately, Vinaphone and Mobifone gave the packages for these customers. The packages such as VinaText, Talk24, Talk Student, TalkTeen of Vinaphone maybe leaders about the customers who are pupils and students because these packages appeared to serve special for the young customers who enjoy using mobile phone, be interested in sending messages and do not like complexity.<\/p>\n

Not only Vinaphone, but also Mobifone has product for the young customers. M-Friend is a package for minimum of a couple, maximum of a group (10 friends) using. With the interesting services of Mobifone, the youth can enjoy good- treatment of all group followed by slogan of the package for the friends. Beside, Mobi4U, MobiQ, etc are also chosen by the youth. The usefulness such as MobiFun, MobiChat, MobiMail, LiveScore, etc totally helps the youth have active life and share happiness with their friends.<\/p>\n

Group of family customers<\/h2>\n

Actually, this is a way of classifying the objects because the group of family customers and the group of youth customers have many similar.<\/p>\n

However, the basic different is that beside the members belonging to the young generation (children, nephew), family group has the members belonging the old generation (grandparents, parents), the person who does not like or does not acquainted with mobile phone and only use telephone. With this general customer group, both Mobifone and Vinaphone gave convenient packages.<\/p>\n

The significant package of Mobifone is M-Home, packages\u2019 Vinaphone are Talk24 (Vinaphone), VNPT \u201ccomfortable talking\u201d, VNPT \u201cun-limitation\u201d, etc.<\/p>\n

The common characteristic of these packages is that it allows mobile phone subscribers to cooperate with telephone subscribers to become a group to save maximum using cost. With this way, the above packages are very suitable for the family with many generations; each of generations is acquainted with the different contact models.<\/p>\n

Group of other customers<\/h2>\n

We can call this group as the last group of the customers because besides the customers as enterprises, pupils, students, family, this group of the customers is quite general. This can be a part of group of pupil- student, a apart of family, a part of enterprise, etc who want to use service as their favourite and their condition. However, as the customers, all of them want to take advantages of services and minimum cost. With these groups of the customers, Vinaphone gave Vina365, VinaDaily, VinaExtra, Myzone, etc; Mobifone had MobiCard, Mobi365, Mobizone, etc.<\/p>\n

Vinaphone and Mobifone also had cooperation when giving the packages such as G200, G400, G600 and G800. These packages served for short-term requirement of a group of the customers. In detail, in usual day, you only use mobile phone with the usual level, however, in a period, you use more or less, the packages of G mentioned above will be suitable.<\/p>\n

It is easy to realize in the packages of the two large service providers Vinaphone and Mobifone that names, using methods, and objects of many packages are similar. This is indispensable because although consulting or not, aims of these two large providers are serving customers better, bringing many benefits for the users.<\/p>\n

4.2.4. R&D<\/h2>\n

In Vietnamese, VNPT is a well-known as the best quality mobile network providers. MobiFone is the most favourite mobile network for the 5 consecutive years. MobiFone and Vinaphone were among those honoured at the 5th Vietnam Mobile Awards 2009 ceremony in Hanoi on March 14. MobiFone won the award for the most popular mobile network for the fifth time in a row. In addition, it also bagged the award for the mobile network with the best customer care service in consecutive 4 years. It\u2019s the Mobifone continuous effort in service quality and customer care improvement.<\/p>\n

In 2009, Vinaphone is also highly appreciated with its great progress. The organizers of WMA 2009 presented the award to Vinaphone for its most potential 3G (third-generation) services. The maximum transmission speed ups to 14.4 Mbps of Vinaphone is the highest speed in Vietnam, allowing clients to use multimedia services everywhere and every time. Up to now, Vinaphone has over 500 3G\u00a0base transceiver stations (BTS) nationwide and 7 million 3G users.<\/p>\n

According to Mr. Nguyen Duc Trung, Deputy Director of Quality Management Department of Ministry of Post and Telecommunication, VNPT is the fist mobile network provider in Vietnam which implemented research and then applied new technology called AMR (Adaptive Multi Rate) and EFR (Enhance Full Rate) to upgrade their network.<\/p>\n

Technology or the great investment in research and applying technology in production and service is prerequisite for the number one position of VNPT in Vietnamese market in term of quality. Without the advantage of competitive pricing like Viettel or S-Fone, VNPT has created great progress in technology, that\u2019s why they have the positioning of best quality, modern and high class mobile network.<\/p>\n

4.2.5. Sales & Marketing<\/h2>\n

Based on its market segmentation, VNPT has launched its Integrated Marketing Plan through Advertising and Public Relations activity.<\/p>\n

Pricing & Promotion<\/h2>\n

Pricing policies of Vinaphone and MobiFone are very competitive with other competitors, it can compare with the cheapest price in the market. At present, the charge of outgoing call for post-paid subscribers is VND 900 per minute for inner network calls and VND 1,000 per minute for inter network calls. For the pre-paid subscribers, the outgoing call inner network is VND 1,300 per minute and for outgoing call inter network is VND 1,400 per minute.<\/p>\n

Moreover, the company often offers to its customers big promotion with VND 100,000 top up, customer can receive another VND 100,000 or, in some cases, VND 250,000. Company also provides many packages of product with different price for different segment of customer.<\/p>\n

As of 20th April 2010, Vinaphone and MobiFone deployed\u00a0the promotion program of 1- year free calling in VNPT network. At this stage, VNPT has 32 millions Vinaphone users, 32.5 millions Mobifone users and 13 million of fixed-line subscribers. This promotion campaign will stick the relations of all ethnics in far and remote areas in all over the country. This is the good opportunity for about 80 million users of VNPT to enjoy the benefit.<\/p>\n

Under this program, all new post-paid of Vinaphone and MobiFone only pay VND 60,000\/month (including VAT, but excluding monthly subscription fee) but allowed to make free calls within 12 months between the users of Vinaphone and MobiFone and fixed subscribers (including Gphone, Cityphone) in the cities and provinces which the mobile users registered, of which the maximum time for each call is up to 10 minutes.<\/p>\n

Advertising<\/h2>\n

Advertising is highly recommended as a promotion tool. Advertising is describes as \u201cany paid form of non-personal presentation and promotion of ideas, goods or services\u201d.<\/p>\n

VNPT uses both commercial advertisement and corporate advertisement in order to create brand awareness. Through the years, VNPT\u2019s communication contents deliver these following messages to customers; diligent, friendly customer service, confidence in its network quality. Simplicity and fairness is still the main concept of its communication messages.<\/p>\n

Internal marketing has also been practiced through employee training. All staffs must be trained on terms of delivering service quality, which brings customers convenience and comfort.<\/p>\n

VNPT delivers its messages through many kinds of media such as TV chanels, newspaper, mobile content, packaging, social networking and television advertising and even its own interactive website.<\/p>\n

Learning from other companies\u2019 drawback on their bonus programs, VNPT then does not only give away some small gifts for customers on their special occasions (birthday), free value-added services but also choose the best benefits that match with customers\u2019 life styles and preference.<\/p>\n

Public Relations<\/h2>\n

Public relations are important and crucial for VNPT to gain brand loyalty, buy-in and improve image perception. Some of the public relations activities that VNPT has undertaken include: Sponsoring SEAGAMES 22 organised in Vietnam and other sport games to create a better awareness for young generation; Providing scholarship for young students in large-scale competitions and contests for intellectual talents; sponsoring for festival Hue 2010; supporting the poor and rural areas;\u00e2\u20ac\u00a6<\/p>\n

In 2010, VNPT celebrates VNPT Week. This was a chance for VNPT to promote activities for the community development, and express thanks to VNPT loyalty clients. On the other hands, through VNPT Week, VNPT also desires to be more professional in customer care services. This event will be held annually. VNPT Week 2010 aimed at giving thanks to the customers who has the great contributions to the development of VNPT by series of customers care activities, promotion programs, free service test nationwide. This event has expressed the long term commitment of VNPT for the community development.<\/p>\n

For the past 10 years, VNPT has paid over VND 435 billion for welfare programs. Especially, from 2009, VNPT started the 10 \u2013 year Program worth of VND 200 billion for Sin Ho and Muong Te districts (Lai Chau Province). Accordingly, VNPT will invest VND 200 billion in building Posts, Telecoms and IT infrastructure, human resource training , clearing the temporary houses for the poor, health and medical check for local residents, building new houses for teachers, giving allowance for the pupils of Mang ethnic<\/p>\n

Distribution<\/h2>\n

VNPT has considerably financed in improving the strength of brand image and concepts through united decoration and design through its exclusive agents and corporation. VNPT\u2019s exclusive agents and flagship shops are open to deal with customers who want to change the promotional packages and have their mobile phone, serving customers on the bill payments; selling and giving information about the mobile phone handsets, the system and other customer care services; serving customers switch between post paid and prepaid subscription. So, the expansion of flagship shops and exclusive agents nationwide (64 provinces) has contributed to expanding the recognition in terms of the corporate brand, service quality & customer satisfaction. Developing a powerful image provides the opportunity to embody a single message, stand out from the competition and be remembered. VNPT concept shop is intended to provide sooth, calm and friendly design suitable for effective interaction with a wide range of customers.<\/p>\n

Moreover in early 2007, VNPT officially announced its presence in the international market by opening its branch office in San Francisco, U.S.A. VNPT is expanding its markets in Southeast Asia like Laos and Cambodia and other potential markets.<\/p>\n

4.2.6. Financial management<\/h2>\n

Currently, VNPT\u2019s chatter capital is 72.237 billions of VND and total assets is around 60.000 billions VND. The outstanding business results in 2008 against 1995 (which ending the first Speed up Plan) as followings:<\/p>\n

+ Total revenue: VND 57,367 billion, an increase of\u00a014 times over 1995\u2019s figure.<\/p>\n

+ Total profit: VND 13,126 billion, an increase of 13 times over 1995\u2019s figure.<\/p>\n

+ National budget contribution: VND 7,222 billion, an increase of 10 times over 1995\u2019s figure.<\/p>\n

+ Labor capacity: VND 709 million\/person\/year, an increase of 7 times over 1995\u2019s figure.<\/p>\n

+ Average income: VND 5 million\/person\/month, an increase of\u00a04.5 times over 1992\u2019s figure.<\/p>\n

In 2009, turnover of VNPT reached 78.6 trillion VND ($4.4 million) which increased 45% compared to that of 2008. The Group has set target for the year 2010 with the generated revenue reached 100 thousand billion dong, content and value added services development, software products and IT applications. The strategic plan until 2015, VNPT expects to be in top 10 of IT and telecom solution provider in Asia with the estimated revenue of USD 14-15 billion, and doubled to USD 28-30 billion by the year 2020.<\/p>\n

VNPT\u2019s major source of income currently relies on two mobile networks Vinaphone and MobiFone, accounting for approximately 55.41 percent shares of the market. VNPT\u2019s revenues from postal services, broadband internet, and fixed telephone are much higher than that of other businesses, but they account for less proportion compared to revenues from VNPT\u2019s mobile services. VNPT is planning to fully equitization its telecommunications sector. Up to now, 40 VNPT subsidiaries have fully equitized. MobiFone is selecting consultants to help handle its equitization and upcoming IPO.<\/p>\n

VNPT is the leader enterprise of government, the first enterprise working under the model of the large economic group in the period of strengthening arrangement, renovation, development and improvement effectiveness of the state- owned enterprises in the period of 2006-2010 of government. VNPT has gained lots of achievements, become leader in the process of technical- scientific movement and main economic sector of country; however, managing renovation of VNPT is slower than development speed of the network, technology service of the sector. In detail, at the present, the main problem is inconvenience of business account mechanism basing too much on the subsidiary companies of VNPT. \u201cVNPT family\u201d is very large, \u201cits children\u201d are adults, but they are still based \u201ctheir parents\u201d; dependent business account makes passive psychology, makes \u201cbeg and give\u201d mechanism, lack motivation and activeness of the basic companies.<\/p>\n

Beside the main business on Telecommunication, Company invested in others areas like infrastructure development, industry, finance and banking, insurance, real estate, construction and installation. Because there are many subsidiary combines working in many sectors, financial management met many difficulties, difficult to control on investment and finance and easy to have weakness. Moreover, process of equitizing the subsidiary companies is quite slow, and becomes barrier for development, prevents activeness in business.<\/p>\n

4.3. Summaries of Strengths and weaknesses of VNPT<\/h2>\n

Based on above analysis of internal activities, it can be summed up VNPT\u2019s strengths and weaknesses as following:<\/p>\n

Strengths:<\/h2>\n

VNPT has a long development history, therefore it has built up the prestige for a long time. At present, as the leader in Vietnamese Telecom service market in term of market share and quality of products and services. These are advantages of VNPT in comparison to the most of its competitors.<\/p>\n

With a largest market share and long time history in this sector, VNPT can provide a competitive price for its products, the cost per unit is lower than other new competitors.<\/p>\n

The quality and diversifying of VNPT\u2019s products is better than others because it has experienced and qualified workers and modern facilities. VNPT always leads in technology and network coverage.<\/p>\n

The company owns the national backbone and built a big distribution system with many points of sales and customer care centers covered all country, not only in big cities but also in rural areas. It helps company to provide better customer care services to customers.<\/p>\n

Due to the high quality and high local market share, VNPT products under two brands Mobifone and Vinaphone now are highly appreciated and win a high loyalty brand over similar products of the other domestic companies. This is one determinant factor for the success of the company.<\/p>\n

Having a good financial situation with a high growth rate of revenue, it\u2019s also VNPT strength to maintain and expand its business in Mobile service sector as well as other telecommunication sectors.<\/p>\n

Weakness:
\n<\/h2>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Over 60-year history, the development of VNPT has always been attached to the development of the posts and telecommunications sector of Vietnam. VNPT\u2019s core business is providing backbone […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9473],"tags":[9817,9750,9820,9692],"class_list":["post-83880","post","type-post","status-publish","format-standard","hentry","category-write-harbor-research-paper-assistance-for-graduates","tag-top-rated-coursework-and-assessment-help-in-australia-aus-for-university-students","tag-urgent-homework-and-assignment-help-for-international-students","tag-best-ideas-for-research-paper-topics-in-online-class-college","tag-best-online-assignment-help-for-students-in-uae-and-kuwait"],"_links":{"self":[{"href":"https:\/\/www.homeworkacetutors.com\/assessments\/wp-json\/wp\/v2\/posts\/83880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homeworkacetutors.com\/assessments\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homeworkacetutors.com\/assessments\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homeworkacetutors.com\/assessments\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homeworkacetutors.com\/assessments\/wp-json\/wp\/v2\/comments?post=83880"}],"version-history":[{"count":0,"href":"https:\/\/www.homeworkacetutors.com\/assessments\/wp-json\/wp\/v2\/posts\/83880\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.homeworkacetutors.com\/assessments\/wp-json\/wp\/v2\/media?parent=83880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homeworkacetutors.com\/assessments\/wp-json\/wp\/v2\/categories?post=83880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homeworkacetutors.com\/assessments\/wp-json\/wp\/v2\/tags?post=83880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}