MARKET RESEARCH DOCUMENTATION TEMPLATE
\nGroup A
\nThe number of students at your university has dropped considerably over the past three years.
\nThe dean of the business school has come to your marketing research class asking for a study about the
\nreasons behind the drop in the students\u2019 enrollment and to create a marketing plan to increase it.
\nYour market research is not complete until the results are documented. Don\u2019t forget to use the results
\nof any ongoing market surveillance. Also be sure to be aware of history and past market research, but do
\nnot overly rely on it. More credence should be given to more current information.
\nRealize that the bigger the scope of the project and the greater the importance of the outcome, the
\nmore time and energy you should invest in developing the brief. Remember, it is not about carrying out
\nsome research, but about achieving an outcome. A brief should contain some, and ideally all, of the
\nfollowing information. To succeed, you actually need to answer two basic questions: What\u2019s the problem?
\nWhat\u2019s the research purpose? Try and explain the importance of the problem, focus on the benefits of the
\nsolution, conclude with your intention to find the solutions.
\nThis format is meant to guide you as you document your market research. Obviously, not every area
\nis pertinent to every project. If you have additional items not included in this list, add them also. Once
\nyou have entered the appropriate information in the following areas, your market research must be
\ndocumented.
\nYou are required to create:
\n\u2022 References and in-text citations in APA format.
\n\u2022 The paper should be formatted according to the APA rules. This means font times new roman
\nsize 12, double spaced with 1-inch margins.
\nGroup A Topic(s) Assigned Below:
\nEnvironmental Impact Considerations & Certification Requirements
\nIdentify any known regulations or product certification requirements such as accreditation bodies for
\nbusiness schools and how they are ranked. List any applicable industry standards, regulations, trade
\njournals, or process guides germane to the product or service to be acquired. Identify any professional
\nsocieties or organizations that represent the market sector or advance the science and technology of the
\nproducts or services comprising the marketplace.
\nPerformance Requirements
\nState the critical performance requirements which the product or service must meet. This part of the
\nmarketing plan is about setting ambitious but achievable goals and defining how you\u2019ll track your
\nperformance during the described period. Specify any real constraints that exist. However, please be
\nrealistic about whether your objectives can be met within that timeframe.
\nYou can use our SMART goals template to make sure that you\u2019re setting the right objectives. Ask
\nyourself the following questions:
\n\u2022 What are your business goals?
\n\u2022 How much do you have to generate from your marketing efforts?
\n\u2022 What is your budget?
\n\u2022 What are some of the things you’d like to do?
\n\u2022 How many sales do you need to reach those goals?<\/p>\n","protected":false},"excerpt":{"rendered":"
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