With a given client brief – which will be given in the additional files(about Yorkshire Tea) we are supposed to: Produce an individually written Advertising and Media Plan of 2,500 words (+/- 10% excluding bibliography and appendices) that adheres to ALL of the requirements of this assignment brief.
Based on the brief given below, produce a media plan, in report format, for the spending of the available media budget. Your report must incorporate critical evaluation of media channels and theoretical and practical (linked to the Storyboard) justification for all the media decisions your report makes.

The Media Plan should incorporate:

1. Critical evaluation of media channel options, bearing in mind the brand, its target market and the target audience for the proposed advertising campaign.
2. A 9 square storyboard for a ‘broadcast’ advertisement – see below
3. Detailed media plan (proposal) for presentation to the Senior Management team of the organisation featured in your chosen brief. This plan must provide justification for your channel recommendations and justification for all the specific media you are recommending be used within those channels.
4. Budget breakdown by channel and by specific media within each channel.
5. Schedule indicating when each media element will run during the overall campaign time frame, and which correlates with the budget breakdown provided.

THIS IS A REPORT AND MUST BE WRITTEN IN REPORT FORMAT!