Peruse the 2001 Nielson Report(Find attached), and then think how it would look if it is re-written today.
- Contemplate on all existing major brands in the current state of the global market and come up with your own ranked list of the Top 7 “Billion Dollar Brands”. Be sure to state your criteria and offer justification for each of your choices in a pithy fashion.
Point form (NOT THESIS).
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- What will be your list for the year 2025? Why? Justify?
(Use the qualitative technique “Scenario Analysis: Extending the Present”)
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- What do you envision (foresee) for the year 2035? Why?
Justify.
(Use “Scenario Analysis: Static Leap” first and then use “Dynamic Leap”. Comment on the differences in the two lists.)
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