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Read carefully the research article summary on pages 66-67 Use the attached PDF)
in the McBride textbook; look for the article titled “Try it, you’ll like it:
The influence of expectation, consumption, and revelation on preferences for
beer.” Then answer the questions below.
(21 points total)
1. Is
this study basic or applied research? Defend your answer.
2. The
study is described as an experiment.
What aspects of the method indicate that the researchers used an
experimental research design?
3. Describe
the variables in this study (independent variable and levels; dependent
variable).
4. Describe
the study’s hypothesis (remember to use your own words!).
5. Which
observation technique did the researchers use in this study?
6. Evaluate
the internal and external validity of this study.
7. Write
a 1-sentence summary of this study’s results in your own words. Include an APA style citation.
8. Based
on what was learned, what real-world application does this study have?Scan0001.pdf Must be detailed answers and for #7 use in-text citation
