Product Action Plan
| Tactic | Due Date | Responsible Party |
| Investment in research and development | Production period | R&D research team |
| Create differentiated products | Production period | R&D research team |
| Green packaging | Production period | Marketers |
Price Action Plan
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| Tactic | Due Date | Responsible Party |
| Carrying out a market research | Before product is introduced in the market | The marketing team |
| Offering discounts | The entire product life cycle | The marketing team |
| Carrying out a market Research | The entire product life cycle | The marketing team |
Place Action Plan
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| Tactic | Due Date | Responsible Party |
| Establishment in a city | Before product is introduced in the market | The marketing team |
| Management of inventory | The entire product life cycle | Inventory managers |
| Expanding to new locations | In two years | The marketing team |
Promotion Action Plan
| Tactic | Due Date | Responsible Party |
| Increasing advertising | In one year | The marketing team |
| Engaging in public relations | The entire product life cycle | Public relations team |
| Engaging in sales promotions | The entire product life cycle | The marketing team |
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Monitoring Procedures
The company will monitor the progress it has made towards the achievement of its goals by examining actual results against the expected outcomes. Ability to meet or exceed the expected results will communicate the message that the company is performing is realizing its goals. On the contrary, the firm will need to revise its strategies in the event that that current ones are not sufficient enough for it to achieve its objectives. Assessing the performance of the strategies must be done on a regular basis considering the modern dynamic world (Pride & Ferrell, 2014). This will enable the firm to make any changes whenever necessary to sustain its edge. Market research is also important. It is critical for marketing managers at the firm to engage in market research to determine on whether current strategies can be relied upon considering the current market situation. The management also needs to engage in internal research to determine whether its employees are encountering any challenges implementing its strategies and tactics.
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