Summary

Case 4 Southwest Airlines: Flying High with Low cost 1. Read the entire “Reading” (scholastic journal article) completely and thoroughly. I would strongly recommend reading it twice to ensure that you comprehend all the materials that the author(s) are conveying to you. You may want to highlight key passages or significant content as you are appraising these readings.

2. Summarize the major points of the assigned reading. Here, I am looking for a detailed executive summary in which you will convey all the important aspects of the lengthy reading.

3. Prepare an executive summary of the reading assignment. You must use APA format for the general layout of your document including the title page, abstract, and keywords. Your References list will contain the textbook as your principal source plus one or two ancillary resources.

4. You do need one or two (01 to 02) authoritative resources as evidentiary support from the published literature in addition to the textbook and the case study itself. Academic research is required to prepare your executive summary.

5. If you paraphrase or directly quote from your sources, then you must insert parenthetical citations at the point at which you use materials from your resources in order to avoid plagiarism. APA uses the author/year format as in (Taylor, 2014) for paraphrased materials, or (Taylor, 2014, p. 123) for a direct quote.