BUSN119
\nShort Case Analysis Assignment \u2013 60 marks, worth 10%
\n1
\nPURPOSE
\nThe purpose of this assignment is to provide students an opportunity to
\ndemonstrate critical thinking, as you analyze, evaluate and apply relevant
\ninformation regarding the role of business in regards to the changing trends that
\nCovid-19 has caused from an operations management and employee motivation
\nperspective.
\nIMPORTANCE
\nAs business students case analysis assignments will help you to apply many of the essential
\nemployability skills necessary for today\u2019s ever-changing business environment. Being able to
\nthink through the issues presented in the case and offer your insights based on concepts that
\nyou have learned in this course; along with, relevant research from a number of different
\nsources, demonstrates your ability to understand and articulate strategies that are needed for
\ntoday\u2019s business environment.
\nINSTRUCTIONS
\nBegin by reading \u201cTim Hortons uniform may soon include masks, as drive-thrus and dining
\nrooms get a pandemic makeover\u201d. As you read the Toronto Star article, make notes and
\nconsider how operations processes such as site selection, capacity planning and managing
\noperations relate to the service industry that Tim Horton\u2019s represent. Also consider how
\nemployee motivation may impact the operations process.
\nReading: https:\/\/www.thestar.com\/business\/2020\/05\/12\/tim-hortons-prepares-to-welcome customers-back-to-its-dining-rooms.html
\nWhen you are done reading, you will use the case analysis process to write a report about the
\noperational and employee motivational challenges that Covid-19 presents service industries like
\nTim Horton\u2019s. Use this website to help you understand the elements required for writing a case
\nanalysis: https:\/\/www.wikihow.com\/Analyse-a-Case-Study; along with the questions below to
\nguide you. Use the headings provided in bold to structure your report as well.
\nCASE ANALYSIS QUESTIONS \u2013 the following case analysis questions have been modified from
\nthe wikihow (2019) post \u201cHow to Analyse a Case Study\u201d \u2013 while you will use the website as a
\nguide, include only the content indicated in below.
\n1. BUSINESS ENVIRONMENT \u2013 Begin your analysis by discussing the business
\nenvironment that Tim Horton\u2019s is operating in. To do this, describe the type of
\norganization that Tim Horton\u2019s and two of their competitors are part of; also include:
\nbrief information about their market and consumers. Finally, discuss any significant
\nchanges that occurred in the business environment they are operating in; include new
\nthings they are doing as well: 1 – 1.5 pages (8 marks)
\n2. BUSINESS STRUCTURE \u2013 Next, discuss the management structure, employee base and
\nfinancial history including annual revenues and profit of Tim Horton\u2019s. Include in your
\nBUSN119
\nShort Case Analysis Assignment \u2013 60 marks, worth 10%
\n2
\ndiscussion a brief overview of the leaders of Tim Horton\u2019s and include any CSR
\ninitiatives that the leadership team has embarked on: 1 page (6 marks)
\n3. PROBLEM IDENTIFICATION \u2013 Identify the key issues regarding Covid-19 and Tim
\nHorton\u2019s from an operations process perspective including how Covid-19 impacts
\nsite selection, capacity planning, managing operations and employee motivation:1 –
\n1.5 pages (8 marks)
\n4. BUSINESS RESPONSE \u2013 Examine the steps that Tim Horton\u2019s has taken
\noperationally to deal with Covid-19 include a chronological progression of steps taken or
\nsteps that they could have taken. Include in your discussion things that they did that
\nwere successful and things that were not successful: 1 page (6 marks)
\n5. RECOMMENDATIONS \u2013 Based on what you have researched and what you have
\nstudied in this course, identify three things that you would recommend Tim Horton\u2019s do
\nto ensure that operation processes are successful, employees stay motivated and they
\nstay competitive in the eyes of the consumers (CSR may come in here as well). You may
\nneed to consider what their competitors have done. Ensure that you use specific
\nexamples and support your response with course concepts and appropriate research: 1 –
\n1.5 pages (8 marks)
\n6. CONCLUSION \u2013 Discuss what changes you would make to Tim Horton\u2019s so that the
\nrecommendations you proposed will be effective. Then, conclude the discussion by
\nreviewing your findings and emphasizing what you would do differently in this case if
\nyou were the leader or operations manager: 1 page (6 marks)
\n7. REFERENCES \u2013 include APA in-text citations in the written content for all facts, ideas,
\nstatistical information, quotes or paraphrased information used when writing this
\nanalysis. Include a properly formatted reference list on its own page at the end of the
\ncase analyse report: 1 page (12 marks – 6 marks for correct use of in-text citations and 6
\nmarks for correct formatting of reference page)
\nDOCUMENT FORMATTING
\nContent should be single spaced, with a space between each paragraph. Use 12 pts font size,
\nArial or Calibri. Use the headings provided. Save the competed document as a PDF file for
\nsubmission. There should be 6-7.5 pages of typed content in total, *including the reference
\npage there should be no more than 7 \u2013 8.5 pages. You will also need to include the following:
\n\u2022 Cover Page \u2013 include a properly formatted cover page, with your first and last name,
\nstudent number, class section, date submitted and your professor\u2019s name (3 marks)
\n\u2022 Table of Contents \u2013 include a table of contents, use MS word for this. To access, click
\nthe References tab, then select one of the preformatted table of contents. (3 marks)
\nSUBMISSION
\nEnsure that you have completed all elements of the assignment an answered all questions.
\nCheck for any spelling or grammatical errors. Ensure that you have cited all researched material
\nused in the written content using APA in-text citations and included an APA reference list on a
\nseparate page.
\nSubmit the completed report to the drop box in e.centennial by Saturday of week 13.<\/p>\n","protected":false},"excerpt":{"rendered":"
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